A Film & TV Industry Leader with 20 + years of experience. As the former Head of Film Vertical of Ramoji Group, produced Films for Ushakiron Movies and managed the Studio operations of Ramoji Film City. During 2007-2010 played a key role as the ‘Vice President-Creative & Production’ of Zee Motion Pictures (the Film Vertical of Zee group). During 2000-2006 as a key member of the core team, launched & lead ETV Bangla, ETV Hindi, ETV Marathi etc. These extensive experiences have helped him to develop a tenacious commitment to WOW the audience by facilitating the production of unique & engaging content, combined with an in depth understanding of the creative process and audience preferences.